Ziploc

Ziploc wants you to keep your food yours

packaging/advertising/

social media/writing

the story

Ziploc has always been the number one brand for keeping your food safe from mold and mildew, but they've never done anything to keep your food safe from it's number one threat: jerks who steal food from communal fridges. How could Ziploc thwart these everyday foes? Hire a security guard to watch over your lunch? Create tupperware with a fingerprint recognition? Nope, just run a ridiculous print ad bound to get press.

← take me home

Appearing in March issues of magazines targeted at the young working class (like Wired, Rolling Stone and Spin) these two page spread print ads will have a folded version of this packaging below. The packaging is specially designed to fit the standard Ziploc tupperware and filled with copy bound to send any food thief packing.

packaging details

social

In case those food thieves weren't convinced, I developed social media for the Farmer Joe's brand with some startling info that is bound to save your lunch.