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Camp Ashburne

pairs well with
bug juice

branding | print | web

February 2021 - April 2021
 

As someone who went to camp and loves the outdoors, I was extremely excited when I was told I'd be the design lead on our summer camp premium! Camp is a fun, messy experience and I knew the branding would have to reflect that. So I used this project as an opportunity to use a lot of textures: scanned-in bits of nature, charcoal, and ripped paper. I used the ripped paper to develop a loose typeface, "Outdoor Type", that I used throughout the project. The scanned-in nature bits I used primarily in a zine that was "made" by the "campers" in the story (but, between you and me, those kids don't exist and I actually did the art for that.)

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Artboard 80
Artboard 80

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Chat open
Chat open

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Open folder Jemma Notes
Open folder Jemma Notes

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Artboard 80
Artboard 80

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1/8
Director Mob.png
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Radio Mob .png
Radio Mob w audio.png
Artboard 1.png
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HAKCAMPWEB_ Sounds of Ashburne (mobile)_050521_RA_V2.png
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